
About
Brand Story
MATSU Tea Roastery is a global wholesaler dedicated to sharing the authentic heart of Japanese tea. From our headquarters AMTAE JAPAN in Shizuoka and in coordination with our global department, Grow Green Tea Company, we export directly from Japan to clients across Asia, the Middle East, Africa, Europe, Oceania, and Canada. While our roots lie in a multigenerational tea farming family in Kawane, Shizuoka, our mission was sparked by a desire to bring the true quality of Japanese tea to the international stage. By bridging local producers with global markets, we ensure that Japan’s rich tea culture continues to thrive for future generations.
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“Matsu” (松) means pine tree, a Japanese symbol of prosperity and longevity. The brand carries the legacy of our grandfather’s beloved confectionery shop in Shizuoka, Sho Ho Dou, which shared the same kanji character. Today, we honor those roots by sourcing exceptional tea from Japan’s most renowned regions, including our family’s heritage land in Kawane, as well as Kyoto, Mie, Fukuoka, and Kagoshima. MATSU represents a perfect blend of tradition, community, and the finest Japanese craftsmanship.
